Reaching New Heights: QuiverTree Media collaborates with Audible, an Amazon company
February 8, 2021
Passengers are able to enjoy captivating storytelling onboard their flight and choose from binge-worthy audiobooks, exclusive podcasts, bite-sized audio content, and genre-bending Audible Originals.
Stories that speak volumes
The QuiverTree Media and Audible collaboration has already started making the content available on the fleets of Iberia Express and Air Nostrum, following the successful launch of Audible’s service for Spanish listeners in October. The collaboration reinforces Audible’s offer for this territory, giving passengers a unique opportunity to discover exclusive audiobooks and podcasts in a captive inflight environment.
Through this collaboration, Iberia Express and Air Nostrum count with content designed to appeal to young and old audiences alike, bringing together acclaimed Audible Originals such as Vis a Vis: la cara B, Pequeñas Revoluciones para Crecer and El Móvil de Mendes to titles produced in collaboration with Guía Repsol and the ISDI Business School. The selection is complemented with a series of exclusive Audible children's titles such as Peter Pan, The Little Mermaid and Aladdin.
In addition to offering Audible interactive digital branded assets on inflight entertainment platforms, QuiverTree is enabling the company to provide passengers that enjoy the service inflight tailored incentives, which include special promotional benefits if they subscribe to the service.
“Our collaboration with Audible is a great example of the unique capabilities QuiverTree Media delivers as a CSP, pairing inflight experience enhancement for airlines with advertising and subscription benefits for OTTs.” says Julia Maruny, Media & Partnerships at QuiverTree Media. “The fact QuiverTree Media shares many customer-centric and technological innovation values with Audible, reinforces this collaboration with great potential to reach and inspire more customers together.”