Binter selects QuiverTree Media as its onboard content provider

October 1, 2022

Binter has selected QuiverTree Media as its content service provider (CSP) for its inflight entertainment experience. The CSP is revolutionising the digital entertainment sector, offering passengers the possibility to access a wide range of original and innovative content.

The Spanish airline based in the Canary Islands, is offering its passengers the option of flying to their destination while enjoying Hollywood movies, TV shows, interactive games, newspapers, magazines and music, among many other exciting categories. Binter selected QuiverTree Media as its CSP in order to complement its wireless IFE system with the freshest content.

QuiverTree Media is responsible for providing the entire entertainment package featuring exclusive collaborations with more than 200 studios, production companies and distributors, OTT platforms and applications.

The catalogue includes the latest releases, blockbusters and award-winning films from top studios such as Warner Bros. including TenetJokerGodzilla Vs KongJudas & Black Messiah, in addition to renowned series and familiar episodes from favorites such as Friends, and El Club de la Comedia from other local providers like ATRESMEDIA. The curated media includes a rich range of other genres such as a selection of videos from some companies, like Nannyfy TV or Fauna Entertainment, to keep children entertained plus destination targeted content. It also includes magazines and news such as Bloomberg, Financial Times or Gastroplanet, suited to both locals and visitors looking for more in-depth information.

At Binter we always look to provide our passengers with the best travel experience. The collaboration with QuiverTree Media allows us to offer a more innovative, high-quality and highly varied content selection. In addition, it enhances the children’s section so that everyone can enjoy a more entertaining flight explains Alejandro Díaz, Binter’s Marketing Manager.

Guillem Gassó, CEO of QuiverTree Media, adds for QTM this partnership is significant as it’s an airline 100% focused on the Canary Islands and our company has been selected to cover both the content and media commercialisation services for the airline’s advertising assets. The audience is one marked by the tourism and local island residents, which enables us to showcase our capabilities in serving a demographic spectrum spanning from a broader international profile to a highly localised one.

BINTER

Binter is an airline created in 1989 that began to operate in the Canaries archipelago offering connections between all the islands with a clear focus on service.

Currently, it operates 195 daily direct flights with an inter-island, national and international scope, connecting the Canary Islands with 10 national and 16 international destinations across Portugal, Italy, France and Africa.

As a result of its constant spirit of renewal and progress, Binter has been distinguished seven times by the Association of European Regional Airlines (ERA), in addition to having achieved service recognition by TripAdvisor users, among others.

The airline has one of the most modern fleets in Europe, and is the first airline in Europe to operate the Embraer E195-E2.

The customer is at the core of the company’s strategy, which is focused on offering a high quality service, including a complimentary gourmet aperitif during the flights both on international and domestic routes. 

ABOUT QUIVERTREE MEDIA

QuiverTree Media (QTM) is a company specialised in providing entertainment content, advertising and OTT services on board. QTM focuses on the benefits inherent in audience interaction with digital content and advertising, to offer airlines maximum value in the entertainment propositions they offer their customers.

Notably, as a Content Service Provider (CSP), the company is redefining digital media services in the aviation industry, with a global market network and powerful technical capabilities.

QuiverTree Media’s clients include long-range, low-cost and regional airlines from all over the world, operating all types of inflight entertainment systems: wireless IFE, integrated in seat screens and overhead displays. In this way, QTM enables airlines to provide the latest entertainment content seamlessly across the different aircraft in their fleet.

QuiverTree Media is already serving millions of air passengers in hundreds of destinations in Europe, Africa, Asia, North and South America. To date, QuiverTree Media offers its services to airlines around the world including Binter, Iberia Express, World2Fly, Vueling, China Airlines, Ethiopian Airlines, Volotea, VIVA, Pegasus, SunExpress, LEVEL, Air Nostrum, Orbest-Evelop and others. QuiverTree Media will also be announcing new airline agreements secured in the UK and US in the coming weeks.

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